Naturcycle
Mobile App
How does an app empower users with personalized skincare advice through experts while promoting eco-conscious product choices and benefiting both skin health and the planet?
NaturCycle offers a solution for users passionate about sustainable skincare, where personalized advice from skincare experts is received through our app feature, SkinBot, ensuring informed choices on eco-conscious products based on your skin type and empowering both your skin and the planet.
Role
UI/UX Designer
Timeline
12 weeks
Process
Research, Interviews, Competitive analysis, User Persona, Ideations, Wireframing, Prototyping
Tools
Figma, Adobe Photoshop, Miro ,Sketch
As more users seek eco-friendly skincare solutions, they're left puzzled by the maze of options, unsure which products truly embrace sustainability and cater to their specific skin type. This confusion dims the glow of their green skincare aspirations, calling for a simple yet standout guide in the realm of sustainable beauty.
PROBLEM STATEMENT
Enhance user engagement with the SkinBot feature.
Improve user satisfaction by providing personalized skincare advice.
Increase adoption of eco-conscious skincare products.
Empower users to make informed choices aligned with sustainability goals.
Drive positive impact on both skin health and environmental well-being.
SOLUTIONS AND GOALS
NaturCycle has developed a innovative solution to address the common challenge faced by users in navigating the maze of skincare options. With our app feature, SkinBot, users can now easily scan their faces and receive personalized skincare recommendations tailored to their specific skin type.his empowers users to make informed choices on eco-conscious products, ensuring they align with their sustainability goals while effectively addressing their skincare needs. By providing a simple yet standout guide in the realm of sustainable beauty, NaturCycle's SkinBot feature not only enhances users' skincare routines but also contributes to a healthier planet.
OVERVIEW
Skinbot: Our main feature of the app
There was no brand involving an app, however I analysed some basic user functions, sustainability , affordability and the success rate of similar skincare brands.
I found out that most successful brands had similar qualities:
They all had focuses on natural ingredients, sustainability, and educational resources of the product. Ability for the user to get transparent product information and affordability. They emphasizes handmade, ethical skincare products and waste reduction efforts.
It's evident that none of the competitors, have their own dedicated app, setting NaturCycle apart in the skincare market.Additionally, NaturCycle's standout feature of providing personalized advice from skincare experts further enhances its uniqueness, offering users unparalleled guidance in making informed and sustainable skincare choices.
COMPETITIVE ANALYSIS
The User Interviews played a pivotal role in gaining insights into the diverse perspectives and needs of our users, particularly those who may not be familiar with sustainable skincare practices. I conducted 10 interviews with participants ranging from skincare enthusiasts to individuals with limited knowledge about eco-friendly products. During the interviews, I asked open-ended questions to understand their current skincare routines, their perceptions of sustainability in skincare, and any challenges they faced in finding the right products. These interviews helped uncover valuable trends and preferences that informed the development of NaturCycle's features, ensuring they cater to a wide range of user needs and preferences in the realm of sustainable skincare.
USER INTERVIEWS
Some Competitors Of Naturcycle
USER PERSONA
Through user interviews ,I gained valuable insights into the varied perspectives and needs of our audience, particularly those new to sustainable skincare practices. Many users expressed frustration in finding skincare products that align with their values of sustainability and efficacy. This highlights the importance of providing clear guidance and options for users seeking environmentally friendly and effective skincare solutions. By understanding these diverse needs, NaturCycle can better tailor its features to support users in making informed choices that prioritize both sustainability and skincare efficacy.
USER INSIGHTS
USER FLOW
A flow of how users will navigate through the App
INFORMATION ARCHITECTURE
IA to display the overall application of the App
MID- FIDELITY WIREFRAME
HIGH FIDELITY WIREFRAME
PROTOTYPING