Dairy Drop
Mobile App
How might we enhance the user experience of Dairy Drop's subscription-based delivery service to ensure seamless selection and regular delivery of dairy and non-dairy products?
Dairy Drop aims to simplify the selection and delivery of dairy and non-dairy products through its user-friendly app, ensuring regular deliveries. By offering customizable subscription plans, automated ordering, and real-time updates, Dairy Drop enhances convenience while prioritizing product quality and seamless communication with customers.
Role
UX Designer
Timeline
14 weeks
Team
Collaborative Project
Process
User Research, Comparative Metrix,
Tools
Miro, Figma, Adobe Photoshop
Customers face significant hurdles in their dairy shopping journey, such as inconvenience from frequent grocery store trips and time constraints. The inconsistent availability of preferred products exacerbates the issue, while inefficient delivery processes lead to delays and quality concerns. Moreover, the lack of flexible subscription options limits customers' ability to customize orders and delivery frequencies to suit their preferences effectively.
THE PROBLEM
The goal for Dairy Drop is to revolutionize grocery shopping through its subscription-based app, offering seamless delivery of dairy and non-dairy products. Catering to busy users, the app allows for effortless management of subscriptions, scheduling of deliveries, and order tracking, thereby prioritizing convenience, customization, and reliability in the shopping experience.
THE GOAL
DESIGN PROCESS
The vision of Dairy Drop is to redefine the way people access dairy and non-dairy products by offering a seamless subscription-based delivery service. We envision a future where individuals can enjoy convenient access to high-quality products, without the hassle of frequent grocery store visits. Dairy Drop strives to foster healthier lifestyles and promote sustainability by providing fresh, locally-sourced options while prioritizing customer satisfaction and convenience. Through innovation and commitment to excellence, we aim to become the preferred choice for those seeking reliable and personalized dairy and non-dairy deliveries.
THE VISION
Dairy Drop specializes in providing high quality, sustainable and ethically sourced milk to the customers. They believe in taking care of the environment and the animals that provide them with milk. They are passionate about reducing waste and promoting sustainable living. They try to improve and help their customer to live a healthier lifestyle.
THE CLIENT
Through collaborative efforts on Miro, we consolidated competitor research, examining brands like Mama Earth, Mr Dairy, Community Natural Foods Milk, and Fairlife, which offer similar services to Dairy Drop. By dissecting the strengths and weaknesses of these competitors, we gained a comprehensive understanding of the current market landscape. This analysis empowers us to devise effective strategies that differentiate Dairy Drop from its rivals, positioning it as a leader in the dairy delivery space.
COMPETITORS RESEARCH
An in-depth user interview was conducted to gather direct insights from the target audience. This one-on-one conversation offered a rich understanding of individual needs, preferences, and obstacles, which significantly influenced the app's design direction and development.
USER RESEARCH
I created two user personas, the qualitative persona, shaped the interviews and primary studies, and the quantitative persona, formed through desk research. Then sights from these interviews enhanced the qualitative persona, ehile the desk research reinforced the accuracy of the quantitative persona.
USER PERSONA
To gain deeper insights into user needs and design a more user-centric service, an empathy map was created, capturing users' sayings, doings, thoughts, and feelings, as well as their gains and pains in the context of dairy product shopping and delivery.
EMPATHY MAP
Created to clearly outline the user's activities and feelings at each step. I deduced opportunities to refine the user experience.
USER FLOW
Drawing from persona, the user flow is designed for affordability and flexibility. Users can quickly find family-friendly milk options and effortlessly reschedule deliveries to fit their schedules.
JOURNEY MAP
Developed an Information Architecture that optimizes user experience through a well-structured organization of features, promoting intuitive access and navigation.
INFORMATION ARCHITECTURE
MID FIDELITY WIREFRAMES
HIGH FIDELITY WIREFRAMES
PROTOTYPING
This project underscored the importance of meticulous workflow planning. Balancing client deadlines with thorough design stages taught me to prioritize speed and precision. I learned that even the smallest design elements can significantly impact usability and satisfaction. Research-informed decisions and iterative feedback shaped the app's development to meet user needs effectively.
REFLECTIONS